Justin Bieber Launched His Own Clothing Brand

2019 is off to a good start for the new Mr. and Mrs. Justin Bieber. Earlier this week, Justin launched his new clothing line, Drew House (or is it House of Drew? IDK) , and it’s… very beige.

On its website, the label describes itself as: “drew house is a place where you can be yourself. blah blah blah blahsdbksjdfhl. wear like you don’t care. come chill. k. bye.” K, cool, and I guess ourselves are very… beige.

The brand includes athletic-style streetwear (that’s, yes, beige), as well as hoodies and t-shirts featuring the name DREW (Justin’s middle name) and brand logo, a giant smiley face. The pieces run from $50 (for a plain yellow “drew” tee) to $150 (for corduroy pants and a button-up). Each piece also comes with a super hip description on the site, such as “you could rock this bad boy for days. we dont recommend it, but you totally could” on a corduroy hoodie and “the kind of thing you wanna roll out of bed wearing” on said button-up. Both styles are also… beige.

Unsurprisingly, the whole line is already sold out — after all, this is Justin Bieber we’re talking about. BUT I didn’t realize so many people loved beige. Though clearly, Justin does.

No word yet on when the collection will be re-stocked, but a pop-up on the site says they’ll “hit us up soon.” In the meantime, the internet is having a field day about the line, specifically its prices ($98 for a basic hoodie) and diverse color palette. At least it’s “ethically made in limited quantities in Los Angeles.”

Poor Bieber. Now that he has quit music, we’ll probably be seeing more Drew House in the future. Never Say Never.