Prada Goes Fur Free

About time.

Over the last few years, practically every big fashion house has decided to go fur free. Now, it’s Prada’s turn. Earlier today, the brand took to Instagram to announce that it will no longer be using fur, starting with their S/S ’20 collection. The brand will also be selling its leftover material instead of burning it.

Working closely with the Fur Free Alliance, the move is just the brand’s latest in their commitment to sustainability.

Other brands that have adopted a fur free stance include Gucci, Burberry, Chanel, Versace, Tom Ford, John Galliano, Coach and all of London Fashion Week. Plus, who could forget when Jean Paul Gaultier officially declared that fur was out.

Like always, he was right. Though, we can’t say Miuccia hasn’t delivered some killer fur moments over the years. Oh, well. It’s not like she’ll have a hard time without it. And now maybe Pam Anderson can be their next campaign star… a girl can dream.

Image: Instagram