Your local P.A.M store is about to cop an eyeful of new gear. The SS18 collection — which is fit for men and women — is titled ‘Perspective’ and is all about “looking at new ways to see.” The press release is cryptic, but the gear isn’t.
Immediately cool bombers come through in traffic cone orange and are backed with wild embroidery. There’s some very fresh white denim forming jackets and those forever sold out Bri Bri jeans. The tees are clever, as always, and there’s a zip neck sweater that has us completely fanging for winter. It’s all in the gallery above, and drops in store and online this week.