Oyster Exclusive: Gucci Fakes The Best Film Of 2019 For SS19 Campaign


A Gucci campaign unveiling has recently become as much of an event as their actual Fashion Week presentations. Heck, even their recent lookbook drop was one we clung to with whitened knuckles — shot by Harmony Korine and featuring all good things like spaghetti, snacks and doggos. Today, though, the house releases the advertising material for their SS19 campaign #GucciShowtime. We give it five stars, rave reviews, fun for the whole family!

As the campaign roll out starts, we’re introduced to imagined characters from an imagined film, on the red carpet of its imaginary premiere:

And then come the images. Which are iconic, to say the least. Shot and directed by Glen Luchford, the campaign takes inspiration from films such as An American in Paris (1951), The Band Wagon (1953), Cover Girl (1944), There’s No Business Like Show Business (1954), Gentlemen Prefer Blondes (1953) and Singin’ in the Rain (1952). The good stuff.

But a show wouldn’t be a show without an actual show. And the campaign film has it all — tap routines, synchronised dancing, singing, and one helluva soundtrack:

And, to take home at the end of the night, theatre portraits:


Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Glen Luchford
Hair: Paul Hanlon
Make-up: Isamaya Ffrench

AN AMERICAN IN PARIS: TM & © Turner Entertainment Co.  (s19)
SINGIN’ IN THE RAIN: TM & © Turner Entertainment Co.  (s19)
THE BAND WAGON: TM & © Turner Entertainment Co.  (s19)
GENTLEMEN PREFER BLONDES © 2019 Twentieth Century Fox Film Corporation.
THERE’S NO BUSINESS LIKE SHOW BUSINESS © 2019 Twentieth Century Fox Film Corporation.
COVER GIRL © 2019 Columbia Pictures Industries, Inc. All Rights Reserved.

“THERE’S NO BUSINESS LIKE SHOW BUSINESS” by Irvin Berlin © Berlin Irving Music Corp. Courtesy of Twentieth Century Fox Film Corporation