Kim Kardashian’s Controversial Shapewear Brand Made $2 Mil In A Few Minutes

Wow ok.

The shapewear formerly known as Kimono, now Skims, is absolutely selling through despite its rather official PR issues. And, incase you don’t already feel poor/ugly enough via looking at Kimberly’s grid, TMZ have reported that she made about $2 million bucks in the first few minutes after dropping the collections yesterday (FYI and for perspective, it took Spanx about a year to earn $4 mil).

Pretty much all of it is now sold out, apart from a few smaller sizes. But ladies looking for large through to XXL are signing up for waitlists. Kind of incredible for a brand that was accused of cultural appropriation by all of Kyoto/the internet.

Images: @skims


Aries Is The Psychedelic Streetwear Brand Behind The Latest Vault By Vans Collab

"It's too easy to reference past decades and be nostalgic — we were very conscious of wanting to create something new, which built on the past but didn't replicate it." ✌️☮️💕