Loewe’s Spring Summer 2020 Campaign Provides Some Much Needed Calm In This World

Peace out.

Captured by incredible self-portrait artists and frequent Loewe collaborator Fumiko Imano, Loewe’s brand new Spring Summer 2020 campaign exists, in my mind, for one real reason: to remind us what calm feels like.

Starring Kaia Gerber, as well as Fumiko and her fictional twin, the campaign is shot on the grounds of Isamu Noguchi’s Peace Garden — aka where I wish I was. The collection, which does not stray from Loewe’s signature blend of flow and structure, business and leisure, sophistication and comfort, feels at one with Isamu’s focused lawn.

Breathe in, breathe out, and explore below.


LOEWE and Knot On My Planet Bring Back The Elephant Bag

Sales proceeds will be donated to the Elephant Crisis Fund 🐘

Rico Nasty On Being A Perennial Outsider for Oyster #116

"We are allowed to be upset about shit. It’s human.”

Emily Ratajkowski On What Lies Beneath For Oyster #109

"It's just exhausting to think about the way you look, for anyone. It's just fucking exhausting!"

Alice Glass Talks Survival, Recovery And Riot Grrrl for Oyster #115

"Recovery isn't linear and I think just accepting that is surviving."